2023 Global Mobile App (Non-Game) Market Forecast

 

Despite an overall downward trend in global mobile app revenue, non-gaming mobile app revenue is growing, with global non-gaming mobile app revenue growing 14% in 2022 from 2021. reached $47.8 billion. This report introduces trends in global non-gaming mobile app downloads and revenue, as well as changes in non-gaming mobile app downloads and revenue by category. We are doing a detailed analysis about the app.

Global non-gaming mobile app revenue still rising

Global non-gaming mobile app downloads in 2022 will fall for the first time, albeit modestly, to 86.7 billion, but are still 18.5% higher than downloads in 2019. This is largely due to the decline in Google Play, and after 2023, the number of global non-gaming mobile app downloads will start to increase again, surpassing 90 billion in 2023 and exceeding 110 billion in 2027. Expected.

From 2018 to present, global non-gaming mobile app revenue has been on a consistent upward trend, with global in-app purchase revenue reaching $47.8 billion in 2022, up nearly 14% year-on-year. Beyond 2023, global non-gaming mobile app revenue is expected to continue to grow, surpassing $55 billion in 2023 and surpassing $100 billion in 2027.

 

Global non-gaming mobile app revenue continues to grow in all categories

From 2018 to 2022, downloads of financial and shopping apps will continue to grow, and over the next five years, downloads in both categories are expected to grow even further. Among them, the number of financial app downloads is expected to increase by 110% from 3.2 billion in 2018 to 6.7 billion in 2022, and the number of financial app downloads is expected to exceed 13 billion in 2027. .

From 2018 to the present, global non-gaming mobile app revenue continues to grow in all categories, with entertainment app revenue represented by TikTok, YouTube, and Disney+ reaching 3.9 billion in 2018. $ to $11.8 billion in 2022, entertainment app revenue in 2027 is expected to more than double that of 2022.

 

Global entertainment app revenue continues to grow

Global entertainment app revenue has been trending upwards for years, reaching $11.8 billion in 2022, up 22% year-over-year. Revenue growth is expected to continue in 2023, nearly triple that of 2018.

Seven video apps are ranked in the top 10 entertainment apps worldwide in 2022. Online video continues to dominate trends in mobile entertainment. Popular apps such as TikTok, YouTube, Disney+, and HBO Max are all seeing an increase in global revenue in 2022, with TikTok's global revenue increasing by about 60% year-on-year to $3.5 billion.

 

Global social networking app revenue continues to grow modestly

Global social networking app revenue growth will slow in 2022, but will continue to grow, albeit modestly, to reach $6.3 billion. It is expected to exceed $7 billion in 2023. In terms of downloads, global social networking app downloads fell slightly for the first time, down almost 8% to 6.7 billion downloads.

Dating apps continue to be profitable, with Tinder, Bumble, Hinge and Grinder ranked #1, #2, #7 and #8 respectively in the 2022 Global Social Networking Apps Revenue Rankings.

 

US is the main source of revenue for productivity apps

Global productivity app revenue continues to grow, reaching $3.3 billion in 2022, impacted by the COVID-19 pandemic and the expansion of remote work. Revenue is expected to continue to grow in 2023 to nearly $4 billion. The number of global productivity app downloads has started to decline slightly since 2021, but the decline in downloads is expected to moderate in 2023.

America is the world's largest market for productivity app revenue. Revenue in 2022 is approaching $1.5 billion, far outpacing the rest of the market, accounting for 45% of total global productivity app revenue.

The video conferencing and cloud storage markets are becoming more and more competitive. Video conferencing app Zoom has topped the list of most downloaded productivity apps worldwide in 2022. A total of 5 cloud storage apps are ranked in the top 10 in the 2022 global productivity app revenue ranking.